In the middle of lockdown 2021 Rob Charlwood from Throttle Down Under captured the heart and soul of Kenoath in this emotional interview.
2008 – Trademarked.
For years I had lamented the demise of small local independent surf shops. Many had closed as they struggled to compete against the shopping mall brands – ironically the brands they had supported for years now had set up mega stores in the malls.
I started making my own tees. I grabbed old surf pics and cool car images like the Superoo and Sandman and got them printed on my own tees.
I wondered why no brand was revering Australian culture and our wonderful heritage.
So I trademarked Kenoath in 2008. However it took me 3 years before I pulled my finger out.
We designed and printed our first tees and set up a stall at Greazefest, Brisbane. We made $350 and drank half of it on the way home at the Shaftson Hotel.
We launched the Kenoath Facebook page and start designing the website. Back in those days you couldn't buy a Shopify website for $150.
Pre-launch down on the Gold Coast we sponsored the amazing Sons of Beaches event and popped a few eyeballs out in the process.
We enlist gun photographer David Gatt to create the amazing photoshoots we have become known for.
March 31, 2013 - The Kenoath Website is lauched.
Kenoath sponsors the Australian Men's Bobsled Team. After being told by the Australian Olympic Committee we couldn't proceed with a Boxing Kangaroo design we designed a t-shirt called KICKARSE.
All proceeds from the sale of tees went to the team and helped them purchase a new sled which helped them qualify for the 2014 Olympic Games at Sochi.
We started running a stall at the Burleigh Village Markets. The brand started to take off. We were packing orders late into the morning, working full time jobs and running Kenoath after work and into the weekends.
Then the shit hit the fan!
My father Desi Snr became ill and passed away. I lost my best mate and hero and I plummeted into a deep depression. I couldn’t manage both a full-time job and running Kenoath part-time. Something had to give. We closed the Kenoath website & store.
It took me a couple of years to recover from a hell trip.
I did keep our Facebook page bubbling along. Surprisingly it continued to grow and grow. Many of our followers wanted us to bring back the tees.
In December 2017, I viewed this piss funny video on Youtube from a Sunny Coast shed band called The Chats. It had 54 views. I shared it on the Kenoath Facebook page and it went batshit.
The riff of Smoko made me want to pack the truck and head off on an endless surf trip. This song and their vibe stirred something in me....
Our World was rocked again. My beautiful mum Emily suddenly passed away and she encouraged me to follow my dreams and "be happy"
In honour of my Mum and a determination to follow my dream, I decided to relaunch Kenoath.
I turned my back on the corporate world, quit my job and set out to craft Kenoath into a great Australian brand.
In September 2019 Kenoath was relaunched with a lush new website.
The Bushfires knocked the stuffing out of Australia.
Kenoath launched a 'Mates helping Mates' Bushfire appeal to support the Salvos in their relief efforts. The response from our customers was heartwarming. How fken good are Aussies.
2020 - 21
Public servants smash Australia, destroying the economy and the social fabric of this great country with lockdowns and restrictions.
We see the Diggers at Anzac Day herded behind cyclone fences and cancel culture, political correctness, and censorship flourish.
Hundreds of thousands of small and micro business are crushed and suicide rates sky rocket.
Depression becomes rife.
Determined to raise the vibes we start 2 intiatives to highlight and showcase our amazing customers:
The Kenoath Angels Project - a monthly feauture of a lady and her machines.
Rig of the Week - a weekly feature of a Kenoath stickered rig.
We throw our heart behind the Fenndog Fundraiser - to help raise funds and awareness for mental health, depression and suicide. Matt Fennel sets out to walk 4800 kms from the tip of Australia to the bottom of Tassie. This amazing man is brewing joy and hope with every step.
The good folk of the World and Australians will endure these dark times. We will prevail.